Email Marketing is Dead!
Long Live Email Marketing!

picture of gmail interface on laptop screen

Email is dead! Email is dead!  Well, at least that was the thinking a few years back. Yes, we all want less spam, but the truth is email marketing is one of the most effective and cost-effective way for businesses to communicate with your customers. Sure, there are plenty of outposts you can share content…

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Should you have an affiliate program?

The question of how to find customers has been around since someone hung out the first shingle. Add a few hundred years of small business and entrepreneurship and the equation has not gotten much easier, as there are so many options available to market a business. The one thing that experts agree on is that…

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Website Loading Times

loading indicator

There have been many studies over the past ten years that indicate having faster website loading times help in sales conversion. Some of those studies also state that if a site doesn’t load in under 3 seconds, people move on and at the potential sale is lost forever. With that stat, the 3 second rule…

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All about Contact Pages & Forms

Old black rotary phone

Once a client as agreed on to have CWP build a website for them, one of our early conversations will be about the pages needed, wanted and of course not wanted or needed. During those discussions, we often get push back on whether or not there should be the “Contact Us” page with a contact…

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Our 10 Favorite WordPress Plugins

With WordPress offering 59,135* plugins available for free in the WordPress plugin repository, we thought we’d share with you our favorites in order to save you a little bit of time.  We offer these in no real specific order, rather organized by functionality and use case.  Security For those of you who might not be…

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All About Calls To Action aka CTAs

Is a Call to Action (aka CTA) really necessary? Yes, they are and they aren’t just a gimmick. Instead it’s a necessary component of all websites. Here are the reasons why you should have a Call to Action (CTA) on your website and how you should use them. Reasons to Use   1. Guides Readers…

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SSL Certificates explained

SSL certificates are cryptographic digital certificates that use the Secure Sockets Layer protocol to provide encrypted communication between a server and a client. Using Secure Sockets Layer encryption, data is transferred within an “encrypted tunnel” which cannot be read by anyone except the recipient. If you’re using your website to accept payments, for example, you’ll…

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What is GDPR?

The General Data Protection Regulation, also known as GDPR, is a law that was created by the European Union in order to strengthen and unify data privacy for all individuals within the EU. This law has far-reaching implications on businesses outside of the EU that have customers within it. In this blog post, we will…

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