Email is dead! Email is dead! Well, at least that was the thinking a few years back.
Yes, we all want less spam, but the truth is email marketing is one of the most effective and cost-effective way for businesses to communicate with your customers.
Sure, there are plenty of outposts you can share content on, email marketing remains relevant and useful for business owners for the following 5 reasons:
1. Low cost of entry: Many email service providers (ESP) have a free tier and that is a great starting place for email marketing/list building. It offers a chance to explore the platform, learn its features, and experiment without upfront costs. It’s ideal for small businesses, providing essential tools for managing and segmenting email lists. The free tier allows for designing engaging campaigns and measuring their effectiveness. With minimal financial commitment, businesses can kickstart their email marketing efforts using an ESP’s free tier.
2. Own the list: Owning the email list is more important than most people realize. Relying on 3rd party platforms means they own that engagement and could be turned off on a whim. Owning the list is crucial because it gives you the ability to manage your contacts, tailor your messaging, and maintain a direct line of communication with your audience. You have the freedom to segment and personalize your emails, ensuring that your messages are relevant and targeted to specific subscriber groups.
3. Interact: Email marketing doesn’t have to be a one way street. Interacting with your email subscribers involves creating opportunities for two-way communication. You can encourages recipients to actively participate and engage with your emails through interactive elements such as surveys, polls, quizzes, social media sharing buttons, or even gamified experiences within the email itself. Interacting with your subscribers helps you gather valuable feedback, understand their preferences, and strengthen the bond between your brand and the audience.
4. Track open rates: Knowledge is power right? Well, tracking open rates is a crucial metric in email marketing. It measures the percentage of recipients who open your email compared to the total number of emails delivered. By monitoring open rates, you gain insights into the effectiveness of your subject lines, email timing, and overall email deliverability. Low open rates may indicate that your subject lines aren’t compelling or that your emails are ending up in spam folders. Tracking open rates allows you to optimize your email campaigns and improve engagement with your audience.
5. Micro-targeting: There is a saying that “The Riches Are In The Niches” and I believe Micro-Targeting would be the formal definition in this case. Micro-targeting involves segmenting your email list into highly specific groups based on various criteria such as demographics, interests, behaviors, or past interactions. By segmenting your list, you can deliver tailored and personalized content that resonates with each group. Micro-targeting allows you to send relevant messages to specific segments, increasing the likelihood of engagement and conversion. Clicking a word or link in an email can provide valuable insights about a subscriber’s interests or preferences, allowing you to further refine your segmentation and deliver more targeted content in the future.
To sum it up, owning your email list, engaging and interacting with your awesome subscribers, keeping an eye on open rates, and nailing those micro-targeting techniques are key elements in the world of email marketing.
If you are looking for any additional information or help getting this setup for your business, don’t hesitate to reach out to us.