Email Marketing is Dead!
Long Live Email Marketing!

picture of gmail interface on laptop screen

Email is dead! Email is dead!  Well, at least that was the thinking a few years back. Yes, we all want less spam, but the truth is email marketing is one of the most effective and cost-effective way for businesses to communicate with your customers. Sure, there are plenty of outposts you can share content…

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Should you have an affiliate program?

The question of how to find customers has been around since someone hung out the first shingle. Add a few hundred years of small business and entrepreneurship and the equation has not gotten much easier, as there are so many options available to market a business. The one thing that experts agree on is that…

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All about Contact Pages & Forms

Old black rotary phone

Once a client as agreed on to have CWP build a website for them, one of our early conversations will be about the pages needed, wanted and of course not wanted or needed. During those discussions, we often get push back on whether or not there should be the “Contact Us” page with a contact…

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All About Calls To Action aka CTAs

Is a Call to Action (aka CTA) really necessary? Yes, they are and they aren’t just a gimmick. Instead it’s a necessary component of all websites. Here are the reasons why you should have a Call to Action (CTA) on your website and how you should use them. Reasons to Use   1. Guides Readers…

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